Email marketing could be seen as the "Grandaddy" of internet marketing. Over the years it has proven itself as a consistant performer and just because it's been around the block a few times, it shoud not be seen to be "Past it's Best".

In fact. According to Merkle Inc's 2010 study, 42% of social networkers check their email account 4 or more times a day, compared to just 27% of those who do not use the current top social networks.

Further, some email marketing software tools let you intergrate other digital marketing stategies such as mobile, online audio and video (multi media) and social media marketing seamlessly and at low cost.

With more than 1,5 BILLION email users globally (est.2009), it is of great benefit for local small & medium sized businesses to build a permission based email marketing database of their local consumers.

Actually, it's vital to build & maintain control over your own opted in email contact list.

Why?

Unfortunately, some strategies like social media go only as far as helping you to build a relationship on their social platform. If these social sites deem you to be in breach of their Terms of Services, your account will be deleted. All your time & effort gone for good.

5 Reasons Email marketing works

 

     

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