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Being able to push marketing messages like videos, coupons, special or timely information about your business right to a mobile device, opens up a world of possibilities.

Imagine this scenario:

You are a local restaurant, on a Monday night. Business is slower then normal and you need to fill the seats. You send out a coupon to your customer list's mobile phones for a discount for the next couple of hours only. Over the next few hours you pull in a full house because you were able to get the message out instantly!

This is just one example.

There is many other great application with mobile marketing for local small businesses. To name just a few:
 

With more than 4.6 Billion mobile phones (and growing) in use today, mobile marketing is an untapped goldmine for local small & medium sized businesses.

At the end of 2009, Google acquired Ad Mob (mobile ad network) for $750 MILLION (US Dollars). Shorlty after, Apple purchased Quattro Wireless (mobile ad platform) for $275 MILLION (US Dollars) followed by the launch of their new mobile ad platform, iAds.

There is a good reason for these companies to invest huge sums in the "mobile ad space" and why you should too.